Wal-Mart has decided to stop selling Kindle e-readers and tablets in what is no doubt a bid to slow the juggernaut that is Amazon. Kindle devices are increasingly becoming the center of Amazon’s digital strategy, thanks to the deep integration with Kindle e-books, Audible audiobooks, Amazon Instant Video, Amazon MP3, Amazon Cloud Drive, the Amazon Appstore for Android, and much more.
This move follows a similar decision by Target last spring, and seems to imply that brick and mortar stores are becoming afraid of these devices that are, in a sense, merely a gateway to a competitor’s digital storefront. While Wal-Mart and Target will end up missing out on sales of the hugely popular Kindle tablets and e-readers, the companies hope to benefit in the long run. Of course, it’s unlikely that this move will actually hurt Amazon. If you’re going to buy a Kindle, why wouldn’t you go directly through Amazon? Even the “I need the device soon” argument doesn’t carry much weight when the retailer offers such fast shipping on the devices.
I certainly don’t know anyone who’s purchased a Kindle in a physical store. Do you?
[Reuters]











Microsoft announced the availability of a Hotmail app for the Kindle Fire in a blog post on Tuesday. The company developed the free Hotmail Kindle app in conjunction with SEVEN to provide a dedicated app for syncing email, contacts, folders (including subfolders), and more via the popular Exchange Active Sync protocol. This is a huge improvement over the Kindle Fire’s built-in POP3 email app.