As expected, Amazon has announced that its Appstore for Android will open for business in Europe this summer. The Appstore will initially be launched in the United Kingdom, Germany, France, Italy, and Spain, but Amazon plans to expand the store globally “in the near future.”
Developers can already begin submitting apps for inclusion in the European marketplaces, and “those already participating in the program will automatically have their apps made available for sale internationally by default.” The Mobile App Distribution Portal has already been updated to allow developers to set list prices by marketplace, select countries where apps will be sold, etc. Amazon has also changed the rules which govern how much revenue app developers take in. “Starting on July 1, developers will earn 70 percent of list price on each paid app sale,” said Amazon’s press release. ”This is a change from the prior terms under which developers earned either 70 percent of the app’s sales price or 20 percent of list price (whichever was greater).” Additionally, Amazon is giving developers better control over which apps are available to Amazon customers.