Amazon announced on Thursday that its line of Kindle readers had the “best holiday ever,” selling millions of Kindle tablets and e-readers. Last we heard, Amazon had sold one million Kindles per week for three consecutive weeks. Unsurprisingly, the fantastic sales continued throughout the rest of December, consistently surpassing one million units on a weekly basis. As a result, the Kindle Fire, Kindle Touch, and Kindle (sans-keyboard) managed to hold the first, second, and third spots on Amazon’s best seller charts.
Of course, Kindle’s increasing success hasn’t come out of nowhere. The Seattle-based online retailer has continued to improve the Kindle family since it was first introduced. The prime placement on the Amazon.com homepage certainly hasn’t hurt either.
Nine people in my family received Kindles for Christmas, and I wouldn’t be surprised if other families had a similar experience. This has led to a 175% increase in the sales of Kindle books between Black Friday and Christmas Day compared to last year, and the “biggest day ever for Kindle book downloads” on Christmas Day.
Amazon certainly has a juggernaut on its hands. But with the devices at the current price they are, who could blame anyone for wanting a Kindle?