Amazon’s fourth generation Kindles are selling extremely well. In a Monday press release, the online retailer giant boasted about its “best ever [Black Friday] for the Kindle family,” claiming that sales were four times larger than last year. “And last year was a great year,” exclaimed Amazon Kindle Vice President Dave Limp. “Even before the busy holiday shopping weekend, we’d already sold millions of the new Kindle family and Kindle Fire was the bestselling product across all of Amazon.com.”
At a mere $199, Amazon’s recently released Kindle Fire is one of the cheapest and most well-made tablets on the market. While some users have had their complaints about the device, most have come away quite happy. It’s an Android-based tablet, to be sure, but the experience has been highly customized. The only downside is that the screen’s lack of e-ink makes it a little harder on the eyes than traditional Kindle devices.
Of course, the fourth generation Kindle, the Kindle Keyboard (formerly known as the third generation Kindle), and the Kindle Touch are selling well too. “We’re seeing a lot of customers buying multiple Kindles–one for themselves and others as gifts,” said Limp.
Amazon’s Kindle devices are a great way to read books, providing unparalleled access to content across multiple devices and form factors. It’s no surprise that they are selling like hotcakes.