Microsoft launched its Surface ad campaign during Monday Night Football this evening, highlighting the device’s great features and distinctive clicking sound. The TV spot, dubbed “The Surface Movement,” is a departure from your typical Microsoft advertisement, but it still does a great job of appealing to all sorts of people.
Musically, it’s not all that dissimilar from the original Surface teaser, thanks to its catchy, upbeat score with just a bit of dubstep. In addition to highlighting the touch/type cover’s magnetic hinge, the spot showcases the device’s touchscreen, handy kickstand, and wide range of colors. Students, kids, business professionals, and even grandparents are shown using, dancing with, and spinning around the Surface.
Microsoft Surface launches on October 26, alongside Windows 8. We still don’t many details about the exact specs and pricing, but there are rumors that these important pieces of information will be announced tomorrow. I don’t know about you, but I can’t wait to click in.